Expanding AHF LATAM’s Humanitarian
Impact Across the Region
From Awareness to Access Across LATAM
AHF LATAM was ready to amplify its humanitarian work across the region but faced the challenge of reaching niche audiences in need of free healthcare services. Operating in 12 diverse countries, the organization required a comprehensive strategy to strengthen awareness, enhance accessibility, and connect more effectively with those who needed it most.
Industry:
Healthcare / Non-Profit
Healthcare / Non-Profit
Outcome
2024 Campaigns Performance
Paid campaigns ran across Twitter, TikTok, Instagram, and Facebook , achieving an impressive 8.8% click through rate (CTR) at a cost-per-click (CPC) of just $0.14 .
Website Growth
Website views soared from 107K in 2019 to 2.6M in 2024 — 24x growth.
Testing Efficiency
Tests per new HIV-positive case reduced from 54 to 21 (2018–2024).
Outcome
2024 Campaigns Performance
Paid campaigns ran across Twitter, TikTok, Instagram, and Facebook , achieving an impressive 8.8% click through rate (CTR) at a cost-per-click (CPC) of just $0.14 .
Website Growth
Website views soared from 107K in 2019 to 2.6M in 2024 — 24x growth.
Testing Efficiency
Tests per new HIV-positive case reduced from 54 to 21 (2018–2024).
Highlights
Operating across 12 countries, we achived 225% efficiency growth over 7 years , establishing AHF as the most socially appealing NGO online.