AHF LATAM & THE CARIBBEAN
Healthcare / Non-Profit
Challenge
AHF Latam was ready to amplify its impactful humanitarian work across the region, yet faced the challenge of connecting with niche audiences in need of free healthcare services. Operating in 12 diverse countries, they required a strategy to build awareness and improve accessibility.
Outcome
2024 Campaigns Performance
"Paid campaigns ran across Twitter, TikTok, Instagram, and Facebook, achieving an impressive 8.8% click-through rate (CTR) at a cost-per-click (CPC) of just $0.14.”
Website Growth
"Website views soared from 107K in 2019 to 2.6M in 2024—24x growth."
Testing Efficiency
"Tests per new HIV-positive case reduced from 54 (2018) to 24 (2024)."
Highlights
Operating across 12 countries, we achieved 225% efficiency growth over 7 years, establishing AHF as the most socially appealing NGO online.
