Expanding AHF LATAM’s Humanitarian
Impact Through Data & AI
From Awareness to Direct Access Across 11 Countries
AHF LATAM was ready to amplify its humanitarian work across the region but faced the challenge of reaching niche audiences in need of free healthcare services. Operating in 11 diverse countries, the organization required a comprehensive strategy to strengthen awareness, enhance accessibility, and connect effectively with those who needed it most. By combining targeted campaigns with custom AI agents, we closed the loop between awareness and action, ensuring immediate responses via WhatsApp and DMs.
Industry:
Healthcare / Non-Profit
Healthcare / Non-Profit
Outcome
Action-Driven Conversions
Shifted focus to high-intent actions, optimizing campaigns to drive WhatsApp messages, direct calls, and clicks for directions to testing centers.
Website Growth
Website views soared from 107K in 2019 to 3M in 2025 , demonstrating sustained regional impact.
Testing Efficiency
Tests per new HIV-positive case reduced from 54 to 21 (2018–2024), maximizing the impact of healthcare resources.
Outcome
2024 Campaigns Performance
Paid campaigns ran across Twitter, TikTok, Instagram, and Facebook , achieving an impressive 8.8% click through rate (CTR) at a cost-per-click (CPC) of just $0.14 .
Website Growth
Website views soared from 107K in 2019 to 2.6M in 2024 — 24x growth.
Testing Efficiency
Tests per new HIV-positive case reduced from 54 to 21 (2018–2024).
Highlights
Operating across 11 countries , we achieved 225% efficiency growth over 8 years . By integrating AI agents to handle direct inquiries, we created the perfect close to our campaigns, establishing AHF as the most socially appealing and responsive NGO online.