Expanding AHF LATAM’s Humanitarian
Impact Through Data & AI
From Awareness to Direct Access Across 11 Countries
Services: Content & Engagement / Performance Marketing / Conversa AI / Web & Ecommerce / Marketing Strategy
Industry:
Healthcare / Non-Profit
Duration: 8+ years · Ongoing
AHF LATAM was ready to amplify its humanitarian work across the region but faced the challenge of reaching niche audiences in need of free healthcare services. Operating in 11 diverse countries, the organization required a comprehensive strategy to strengthen awareness, enhance accessibility, and connect effectively with those who needed it most. By combining targeted campaigns with custom AI agents, we closed the loop between awareness and action, ensuring immediate responses via WhatsApp and DMs.
How We Did It
Over 8+ years, Sperta built and scaled AHF LATAM’s full digital ecosystem across 11 countries: managing paid campaigns simultaneously on Twitter, TikTok, Instagram, and Facebook; growing and engaging communities in each market; and deploying Conversa AI — an omnichannel AI messaging system — to ensure that every campaign action led to an immediate, human-quality response via WhatsApp and DMs, 24 hours a day.
Outcome
Action-Driven Conversions
Optimized campaigns to drive WhatsApp messages, direct calls, and clicks for directions to testing centers — prioritizing high-intent actions over passive impressions.
Website Growth
Website views grew from 107,000 in 2019 to 3,000,000 in 2025 — a 28x increase over 8+ years of sustained regional strategy.
Testing Efficiency
Tests per new HIV-positive case reduced from 54 to 21 between 2018 and 2024, maximizing the impact of available healthcare resources.
Outcome
Action-Driven Conversions
Optimized campaigns to drive WhatsApp messages, direct calls, and clicks for directions to testing centers — prioritizing high-intent actions over passive impressions.
Website Growth
Website views grew from 107,000 in 2019 to 3,000,000 in 2025 — a 28x increase over 8+ years of sustained regional strategy.
Testing Efficiency
Tests per new HIV-positive case reduced from 54 to 21 between 2018 and 2024, maximizing the impact of available healthcare resources.
Outcome: Conversa AI Performance
Real-Time Scale
3,000 conversations handled across 8 countries in under 4 months
From MVP to multi-country deployment in weeks
Resolution Without Humans
97% inquiry resolution rate — no human agent required
100% instant reply rate · 24/7 automated availability
From Weeks to Seconds
Response time reduced from 20 days to seconds
On a sensitive topic, speed is trust — every delayed response is a person who walks away
Outcome: Community & Content
Steady Regional Growth
From ~12,700 followers in 2021 to ~21,000 in 2024 — consistent year-over-year growth across 11 countries
2021: 12.7K → 2022: 15K → 2023: 17.5K → 2024: ~21K → 2025: sustained
Video as Reach Engine
25M+ video views on TikTok and Instagram in 2023 — up from 6M in 2020
2020: 6M → 2021: 6M → 2022: 15M → 2023: 25M+ → 2024–2025: sustained at 25M+
Highlights
Operating across 11 countries , we achieved a 225% improvement in investment efficiency over 8+ years — driven by continuous campaign optimization, AI-powered response automation, and data-led content strategy. By integrating Conversa AI to handle direct inquiries, we created the perfect close to every campaign, establishing AHF as the most socially appealing and responsive NGO online.