Sperta Digital Agency

Privacy Policy

Sperta Digital Agency, a brand of Sperta Imagi S.A. de C.V. (“we”, “us”, or “our”), operates the website https://sperta.agency and its associated subdomains (collectively, the “Site”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.

By using the Site, you agree to the collection and use of information in accordance with this policy. This Privacy Policy is designed to comply with global data protection regulations, including the General Data Protection Regulation (GDPR) in the European Union, the California Consumer Privacy Act (CCPA), and applicable Mexican data protection laws (LFPDPPP). 

1. Information We Collect

While using our Site, we may ask you to provide us with certain personally identifiable information (“Personal Information”) that can be used to contact or identify you.

A. Information You Provide to Us

  • Contact Information: When you fill out our contact forms, book a discovery call, or request information about our services (including Conversa AI), we may collect your name, email address, phone number, company name, and project details.
  • Communications: If you contact us directly via email, we will receive the contents of your message and any attachments you may send to us.

B. Information We Collect Automatically

  • Log Data: Like many site operators, we collect information that your browser sends whenever you visit our Site. This may include your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics.
  • Cookies and Tracking Technologies: We use cookies, beacons, tags, and scripts to collect and track information and to improve and analyze our Site. This includes the use of third-party analytics tools (such as Google Analytics) and advertising pixels (such as Meta Ads and Google Ads pixels) to understand user behavior and optimize our marketing campaigns. 

2. How We Use Your Information

We use the collected information for various purposes:

  • To provide and maintain our Site and services.
  • To communicate with you, respond to your inquiries, and fulfill your requests.
  • To manage leads and customer relationships through our Customer Relationship Management (CRM) systems.
  • To improve our Site’s user experience and analyze how the Site is used.
  • To deliver targeted advertising and marketing campaigns (only where you have provided consent, where required by law).
  • To comply with legal obligations and resolve any disputes.

3. Legal Basis for Processing (For EEA/UK Users)

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), our legal basis for collecting and using your Personal Information depends on the context in which we collect it:

  • Consent: You have given us clear consent to process your personal data for a specific purpose (e.g., accepting tracking cookies).
  • Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
  • Legitimate Interests: The processing is necessary for our legitimate interests (such as improving our services and direct marketing), provided those interests are not overridden by your rights and interests.

4. Data Retention

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

5. Sharing and Disclosure of Information

We do not sell your Personal Information. We may share your information in the following situations:

  • Service Providers: We may employ third-party companies and individuals to facilitate our Site, provide services on our behalf, or assist us in analyzing how our Site is used (e.g., Google Analytics, CRM providers, hosting services). These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
  • Business Transfers: If Sperta Imagi S.A. de C.V. is involved in a merger, acquisition, or asset sale, your Personal Information may be transferred.
  • Legal Requirements: We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities.

6. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your Personal Information:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The right to erasure (Right to be forgotten): You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us at hello@sperta.agency.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information is collected, used, shared, or sold.
  • The right to delete personal information held by us.
  • The right to opt-out of the sale of personal information (Note: We do not sell your personal information).
  • The right to non-discrimination in terms of price or service when you exercise a privacy right.

8. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

9. International Data Transfers

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction.

Sperta Imagi S.A. de C.V. is based in Mexico. If you are located outside Mexico and choose to provide information to us, please note that we transfer the data, including Personal Information, to Mexico and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

10. Links to Other Sites

Our Site may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Children's Privacy

Our Site does not address anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Information, please contact us.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Sperta Imagi S.A. de C.V.

Sur 73 A 104-3

Col. El Prado, Alc. Iztapalapa

C.P. 09480, Ciudad de México, México

Email: hello@sperta.agency